How to Increase Visibility & Sales Through Audience Analysis & Targeted Keywords

Chris Sim of Kadaxis and Doug Lessing of Firebrand Research Labs demonstrate how to amplify your titles and maximize sales through the use of Audience Analysis and Keywords. Results from a recent research project involving a diverse range of mid-sized publishers—Dover Publications, Andrews McMeel, Kaplan Publishing, and Yale University Press--will be presented to illustrate how the right keywords improve the visibility of titles in search results and positively impact sales.

This practical session will provide real insight into how you can:
·         Learn how Amazon uses keywords and keyword ranking for search.  
·         Understand how the Audience, and what they say about your books in reviews and social media, is often as important as what you say.
·         Provide insights on tools and techniques for using these to your advantage.