Workshop 2 For Intermediate Authors: Readership Development, A Metadata Intensive, They Can't Read You If They Can't Find You

In our second of two workshops for the intermediate author, we get into one of the technical areas that really defines how far digital has taken us: John Steinbeck knew nothing about metadata. But you sure need to. How well the network of information channels of retail can surface your book for consumers can depend on the effectiveness of your metadata.