The Digital Decline: What's Really Happening? What's Next?

Every traditional publisher is concerned about the apparent leveling and decline of ebooks sales. And everyone has a theory about why. This session will explore factors ranging from the shift away from dedicated ebook devices, to pricing and changing consumer preferences, to false declines caused by data gaps related to competition from free or independently published works.
We will also look at new data on library and school usage, as well as the impact of trends like the growth of audiobooks and digital book clubs.   In this session you’ll also learn how to:
·         Differentiate between different segments of the many digital markets
·         Understand the hidden trends and countertrends in different markets
·         Refocus your resources for growth