Analyzing the Analytics

Effective digital marketing is skill that moves fast. It depends on understanding how to use the most current analytic tools that tell you why your campaigns are working--or not.

In this practical session, Mike King from iPullRank will discuss best practices for tools such as SEMRush, AdWords Keyword Planner, and Moz Explorer and will take close look at how to:
•    Measure and optimize marketing campaigns
•    Determine the right analytics help you make the right marketing decisions
•    Improve discoverability and lift conversions rates