Social Commerce: How Does it Work and Can it Sell Books?
Social commerce—the selling of goods or services directly from Facebook, Instagram, Twitter or other social media—is the 1-Click Wonder that every marketers seeks. Social commerce grew to become the fastest growing retail channel in 2016. What is social commerce? How does it work? And can it effectively sell your books? Gregg Sullivan of Sullivan+Partners has worked with both independent authors and the large houses developing innovative social media marketing campaigns that drive sales. Join him as he presents successful social commerce examples from a variety of categories and social media platforms.
• Learn how effective social media campaigns can sell books
• Discover which social media platforms deliver the best results
• Hear case studies on specific Facebook and Instagram book campaigns