Taking Control of The Channel: Native Retailing, Agile Global Print, & Vendor Managed Inventory for Book Publishers
As Amazon continues to grow as the largest sales channel for many publishers, it is tempting to redefine the role of the book publisher as passive participants whose only option is to make the best of a sales environment increasingly beyond their control. This session challenges that assumption with close examinations of three very different approaches.
Three leading executives will share their experiences building platforms and programs to:
• Implement “native retailing” which allows anyone to sell books anywhere on the web
• Manage inventory and stocking decisions deep within key accounts
• Find the optimally efficient strategy to print and supply inventory to markets large and small worldwide