It's All About the Customer: How to Think Print + Platform + Product
One of the biggest challenges facing book publishers is that not everybody wants to access and consume our content the same old way. While for most publishers, the business is still very much about books, increasingly production is tied to a constellation of related versions and materials that may be produced by the publisher or be part of an author's platform. Publishers today need to do all of the above.
In this session, you’ll learn how to:
• Get your staff to think about content differently
• Re-engineer your processes to handle an increasingly complex array of assets
• Focus on delivering content in the formats consumers want, rather than the products you’re comfortable making
In this session a major educational publisher and a trade publisher serving a diverse clientele show how they are making this happen—creating more value for their customers and getting more mileage from their content.