Identifiers Master Class: What They Are & What They're Good For

As books are increasingly sold alongside other products, and as we develop new ways to publish and distribute book content, we see not just the familiar ISBN in our supply chain, but other identifiers such as ISRC, ISNI, DOI, and ISTC. Identifiers Master Class will uncover the relevance and value to your business of these terms and the reasons behind their creation.

This informative session will:
•    Ensure you know differences between (and different uses for) key identifiers
•    Provide historical context, assessments of success and failure, and relevance today of different identifier initiatives
•    Ensure your own expertise in knowing how  identifiers help structure content and connect it to the larger media and information ecosystem