Next Generation Influencer Marketing: Trends, Technologies & Tactics
Influencer marketing is an established, effective and growing component of the marketing landscape, with more and more opportunities to invest in understanding, activating and measuring the impact of influencers on sales. What are the best ways for marketers to evaluate the strength of any influencer network; and what metrics define success for an influencer campaign? How is technology being used to understand the impact of individual influencers? Are written reviews enough for books or are other media channels more effective? How practical is it for publishers to launch their own influencer network? Join current and former executives from NetGalley, GoodReads, Bonnier/Ullstein and Grapevine Logic in a practical session discussing how best to maximize influencer marketing spend in 2017-18.