Listen to Your Media: Social Listening for Books

Effective social media marketing requires an investment of both time and money. How much of your resources should marketers devote to Facebook, GoodReads, Twitter, Instagram, Pinterest and SnapChat—not to mention the many new apps and platforms that pop up every day? Different strategies and platforms work best for each book, and some categories will struggle to ever establish a meaningful presence. Former Perseus Chief Marketing Officer Rick Joyce offers his tactics to define the goals of your social media strategy, understand the measurements of success, and set realistic expectations for a return on your investment.