DBW Indie Author: The First Conference For The New Professional Author

Are you the “new professional author”? If you are, you're driving your own career. You direct your own output. You position your own branding. You coordinate your own production. You execute on your own market strategy. And even if you've published traditionally, you know you're an indie, an entrepreneur, an agent of your own success. This new DBW program is the “First Conference for the New Professional Author,” and it will cover the landscape for independent and hybrid authors. Conference Captains: The Hot Sheet's Porter Anderson and Jane Friedman.

DBW Indie Author offers both a high-level view of the current indie author landscape – its challenges and opportunities – as well as practical, nuts and bolts information on how to be better, more professional publishers. In addition, the DBW program will offer attendees the chance to talk with some of the most important service providers and get first-hand information that helps them decide how to move forward with their publishing goals.

Explore 2017’s exciting program and gear up for DBW Indie Author, part of the larger DBW event, among the biggest in the publishing industry.

Thursday, January 19, 2017

9:00am – 9:10am Welcome: An Introduction To The New Professional Author
9:10am – 9:45am The Freedom To Publish: The Sophisticated Ways Of Today’s IndiesIn this kickoff, two of the biggest influencers in the business, from the United States and the United Kingdom, open the day with insights on how we got here and inspiration on where it is we’re going.Orna Ross, Jon Fine
9:45am – 10:15am Building Bridges: What ‘Independent’ Can Mean In Today’s IndustryIn this session, high-ranking leaders in the trade may surprise you with the bridges they’re building from the traditional industry toward the self-publishing sector. They’re not only interested in indies, they actually want to cultivate your career. Judith Curr
10:15am – 10:45am The State Of The Sector: The Pressures And Promise Of ProfessionalismWhat are the most pressing elements of the business right now for independent authors? The Hot Sheet team (“No drama, no hype”)—their industry newsletter for authors is subscribed to by writers around the world—pinpoint who is succeeding best when “powered by indie,” and which challenges appear to be the trickiest; how are various commercial forces (exclusivity, rising content production) impacting your business? Porter Anderson and Jane Friedman
10:45am – 11:15am Morning Break
11:15am – 11:30am The Rise Of The Platforms: One Big Step Beyond A PublisherOne of the leading thinkers in the industry brings mind-opening analysis to the bedrock of the independent movement’s success: the rise of platforms that serve readers—one of digital’s leading developments that throws us into the post-Gutenberg era but arrives with its own special challenges. Richard Nash
11:30am – 12:30pm Power Defined: Precise Advantages of Each Publishing PlatformNo, they’re not created equal, and today’s most influential publishing platforms have distinctive advantages and capabilities that you need to understand to make the best choices for producing and marketing your work. We clear the confusion by getting a fix on the offers of each, so you’ll make better-informed decisions when you execute on your publishing plan.iBooks (Apple), Steven Spatz (Bookbaby), Kelly Gallagher (IngramSpark), Mark Lefebvre (Kobo) Ashleigh Gardner (Wattpad)
12:30pm – 1:30pm Working Lunch: Face-to-Face Conversations With The Enablers Of Your CareerAsk the questions you need to ask, get the answers from the horses’ mouths. In our special move-as-you-need-to lunch, you select which services you want to chat with and engage with their representatives over a meal. Change tables whenever you need, talk with as many reps as you like. This is your chance to knock those points off your list. Ashleigh Gardner (Wattpad), Mark Lefebvre (Kobo), Steven Spatz (Bookbaby), Kelly Gallagher (IngramSpark)
1:30pm – 2:00pm Tight Insights: The Indie Universe Quantified + The Author’s Career AdvocatesJust how big is the independent sector in publishing today? And who is the indie author’s most capable support operation? Two key figures in the business, followed for their singular positions in the industry, give you the high view of what’s out there—and who your friends are.Data Guy, Mary Rasenberger
2:00pm – 3:00pm Workshop 1 For Intermediate Authors
Branding Your Future, An Author's Marketing
The Indispensable ElementsIn our first of two workshops for the intermediate-level writer, we lay down the precise components of a fully established author-brand, the presence you need in the marketplace to build your visibility and following. If you’re still on the ramp into your career—and even if you’re flying now but missed a few beats getting off the ground—this is the session you’ll want for a concise understanding of the essentials.
Jane Friedman
Workshop 1 For Advanced Authors
Branding Your Future, When It's Time To Staff Up
Hiring Help And Handling It In our first of two workshops for the advanced author, we look at that “good problem to have,” the need to find affordable but fully professional and effective assistance. How do you know when you need to hire? Where do you find the right skills and personalities? How do you manage this growing team without losing your creative time to the task? Clear guidance, experienced advice.
Dana Kaye
3:00pm – 3:30pm Afternoon Break
3:30pm – 4:30pm Workshop 2 For Intermediate Authors
Readership Development, A Metadata Intensive
They Can’t Read You If They Can’t Find YouIn our second of two workshops for the intermediate author, we get into one of the technical areas that really defines how far digital has taken us: John Steinbeck knew nothing about metadata. But you sure need to. How well the network of information channels of retail can surface your book for consumers can depend on the effectiveness of your metadata.
Margaret Harrison
Workshop 2 For Advanced Authors
Readership Development, Reaching Out To Readers
How SEO Lets You Play Them Where They AreIn our second of two workshops for the advanced author, we’re ready to reach out and grab your potential readers, not wait for them to stumble over your work. And that means your SEO chops need to be up to speed and honed to the kind of intelligent, agile level that separates the satisfactory from the sharp, the just-okay from the savvy. Here are the secrets.
Peter McCarthy and Jane Friedman
4:30pm – 5:30pm Yes, It’s Working: Meet The New Success Stories – Authors Now Putting It TogetherMeet some of the most successful authors whose names you might not know yet. They’re making the money, they’re crafting their presence on the market. They respond to commercial changes, they orchestrate their results. They’re going to give you their best insights to take home with you and start deploying in your own career. Leslye Penelope, Jay Swanson, Heidi Joy Tretheway, Katarina Tonks
5:30pm When The Going Gets Good: The New Professional Author Is In ControlThe Hot Sheet Team sends you out with the focus you need to succeed as the “new professional author." We're rooting for you.Porter Anderson and Jane Friedman

Indie Author Exhibitors

Adept Content Solutions
Foreword Reviews
Gatekeeper Press
Girl Friday
Where Writers Win