Director of New Business Development, Nielsen Book
Kristen McLean is the Director of New Business Development at Nielsen Book, a part of Nielsen Entertainment, where she is responsible for developing new lines of revenue from existing products, as well as the creation of new initiatives that expand Nielsen's value to its publishing clients. She is a twenty two year veteran of the book publishing market, a serial entrepreneur, and an industry thought leader. As part of her role as an industry strategist, Kristen lectures extensively on issues facing the publishing world including the effect of technology and culture on books and reading, and evolving models for publishing. Kristen is deeply interested in the confluence of consumer behavior, technology, literacy, and global transformation in the Digital Age.