Peter Hildick-Smith

CEO, Codex Group

Peter Hildick-Smith founded Codex-Group LLC in 2004, pioneering book audience strategy research through large sample, quantitative pre-market testing. The firm’s clients include “Big 5” book publishers, national book retailers, authors, agents, international bookseller associations and tech companies –helping each develop consumer-informed growth strategies, platforms and titles. Codex-Group’s proprietary Book Preview, Author Equity and Fan Fulfillment pre-publication market test programs expand audiences, build brands, boost new book discovery, improve book purchase conversion rates and increase sales—supporting the successful publication of numerous New York Times bestsellers.

Codex-Group’s work has been featured in The New York Times, The Wall St. Journal, CBS Evening News, Forbes, Wired, The New Yorker, The Atlantic, The New Republic, Smart Money,, Marketplace (NPR), CNBC and Publishers Weekly. Peter also sits on the board of directors of the Book Industry Study Group, and lectures on book publishing strategy at The Wharton School, as well as at Princeton University and NYU.

Prior to founding Codex, Peter was Chief Marketing Officer for GE Capital Global Consumer UK; SVP, Customer Management for GE Capital Retail Financial Services North America. He also served as V.P. Marketing for the Young Readers, School, College and Library businesses, as well as Corporate V.P. Merchandising for Bertelsmann’s Bantam, Doubleday, Dell division. His brand management experience includes brand leadership roles at Quaker Oats and Kodak.

He holds an MBA in Marketing from The Wharton School, and a BA in Comparative Literature from the University of Pennsylvania, is Editor in Chief of The Wharton Club of NY Magazine, and lives in Sleepy Hollow, New York.